If only there were a neat, one-size-fits-all answer. The truth is, UK voiceover rates vary depending on a whole range of factors: project type, usage, duration, and—crucially—the experience of the voice you hire.

This blog will give you a clear sense of what to budget for different kinds of projects, plus a reality check on why the cheapest option isn’t always the smartest investment.

The two parts behind every quote: session and usage

Professional voiceover quotes usually break down into two main elements:

1. Basic studio/session fee (BSF) – the cost of recording, editing, and delivering the files. (My BSF is £300 by the way.)
2. Usage/licence fee – the cost of using the recording, which depends on where and how it will be heard (internal only vs. national TV ad, for example) and for how long. Because having a voice heard across TV or social is more “valuable” than internal training, and that needs proper compensation.

So when a client asks you “How much will the voiceover be?”, remember that size isn’t everything! The script may be short, but the price is really driven by how the audio will be used. And there are so many different types of voiceover job – and this is where it can get complicated.

What drives the cost of a voiceover? (Or, why your “cheap voiceover” sometimes comes back to bite)

Here are the biggest factors that influence the price:

• Length and word count: A two-minute internal explainer is cheaper than a 10-hour audiobook. But a 60 second TV ad can be as much as a decent new car!
• Usage and reach: Internal training? Modest fee. National TV ad? You’ll need broadcast licensing. There’s a simple algorithm based on TVRs.
• Complexity and style: Technical scripts, medical narration, multiple characters, or niche accents need more prep.
• Turnaround speed: Rush jobs usually come with rush rates.
• Revisions and retakes: A pro like me will include fair revisions, but extensive rewrites aren’t free.
• Studio vs home setup: If I use my own professional home studio (as I do) it lowers overheads for you vs booking big studios.
• Experience and quality: You’re paying not just for a voice, but for reliability, consistency, experience and the ability to nail the read first time. Trust me, it adds real value.

Sample UK voiceover rates (ballpark figures you can whisper to your clients!)

Here’s a rough idea of what different types of projects might cost in the UK market. These aren’t rigid rules, but they give you solid benchmarks for client discussions:

These ranges cover the “average” professional. Experienced, in-demand voices may charge more, and rightly so (more on that in a minute).

Price vs value: why the cheapest voice can be the most expensive mistake

Here’s where things get interesting. Clients often fixate on cost, but for agencies and most clients, what really matters is value. You’re not just buying a few minutes of recorded audio—you’re buying everything that comes with it.

Think about it this way:

• Experience saves you money: A pro can deliver the right tone in fewer takes, meaning less editing, fewer revisions, and faster project turnaround. Time saved = money saved.
• Cheap voices cost more in the long run: If the recording isn’t up to scratch, you may need to re-record with someone else, explain delays to your client, or worse—deliver subpar work. That “bargain” £50 read suddenly looks very expensive.
• Professionalism matters: Deadlines, consistent quality, file formats, availability. An amateur might leave you hanging; a pro voiceover artist won’t.
• Your client notices: A polished voiceover elevates the entire production. A ropey one can undermine all the great design and strategy work you’ve put in.
• Creative polish: The difference between “reads the words” and “makes your message land.”
• Peace of mind has value: Knowing the job will be done right the first time means you can focus on everything else your client needs.

So yes, you could get a cheaper voice from, say, a freelancer in a less saturated market. But there’s a reason some voices cost more—and why creative agencies and clients often prefer me:

FAQs agencies ask about voiceover pricing

Why do voiceovers cost so much for ads?
Because the reach (TV, radio, online campaigns) massively increases the value of the voice. A national ad that airs for months is very different to a one-off internal training video.

Isn’t there always someone who’ll do it cheaper?
Yes, but if they can’t deliver broadcast-quality audio on deadline—or if their performance falls flat—you’ll end up paying more to fix it. Plus, a pro knows how to approach the script with minimal direction and adds ideas and experience to the mix. My clients often come in with one idea, I offer my take – and that’s the one they use!

Can’t AI just do it now?
Synthetic voices exist, but they can’t capture nuance, humour, or subtle persuasion the way a real human can. If your client cares about brand identity (and they should), a professional voice is non-negotiable.

Tips for getting better value from your voiceover budget

1. Be specific in the brief – usage, audience, tone, file format. Clear briefs save money.
2. Bundle jobs – recording multiple scripts in one session keeps costs down.
3. Plan ahead – avoid rush fees by scheduling voiceovers early in the project timeline.
4. Ask for usage clarity – always confirm media, territory, and duration up front.
5. Work with the same voice over time – long-term collaboration builds efficiency (and trust).

The bottom line: what’s a voiceover really worth?

So, how much does a voiceover cost? In the UK, a simple narration couple start around £200. A broadcast commercial could run into four figures with usage fees. An audiobook may be hundreds per finished hour.

But the real question isn’t “How much does it cost?” It’s “What’s the value of getting it right first time?”

A pro voiceover doesn’t just tick a budget line. It makes your client’s content sound credible, trustworthy, engaging—and by extension, it makes your agency look brilliant.

Why hire me?

I’m Claire Wyatt, a professional UK voiceover artist with 20+ years’ experience. I offer:

• Broadcast-quality recordings from my own studio.
• Versatility across corporate, commercial, e-learning, IVR, Gaming, Drama and more.
• Transparent pricing and clear usage rights (no nasty surprises).
• A friendly, reliable partnership with agencies who want to impress their clients.

In short: great value for money, because I bring the skills, speed, and professionalism that save you time, stress, and revisions.

If you’d like your next project to sound as good as it looks, drop me a line at claire@clairewyatt.com

Let’s make your client’s brand unforgettable—without the budget headaches.

The post How much does a voiceover cost? (and why value matters more than the sticker price!) appeared first on Claire Wyatt Female Voiceover.

With 20+ years of professional experience, exceptional vocal range, and a reputation for delivering high-quality recordings, Claire has quickly become the go-to voiceover artist for a wide variety of projects. Whether you’re working on an animation, commercial, corporate video, or e-learning project, Claire Wyatt’s voice brings an unparalleled level of expertise and artistry to every project. Here’s why she should be your first choice for your next voiceover.

1. Exceptional Vocal Range and Versatility

One of the key reasons Claire Wyatt is a standout choice for your voiceover project is her remarkable vocal range. Whether you need a warm, soothing tone for a narration or a high-energy, animated performance for a commercial, Claire has the ability to adapt her voice to fit the needs of your project perfectly. Her versatility allows her to voice a variety of characters, from serious and professional to quirky and humorous, and everything in between. Claire’s flexibility means that no matter the tone or mood you’re seeking, she can deliver it with precision and flair.

2. Professional Quality Recordings

When it comes to voiceover work, the technical aspects of the recording process are just as important as the voice itself. Claire Wyatt brings professional-grade recording equipment and editing techniques to every project she works on, ensuring that you receive crystal-clear audio with minimal noise and distortion. Whether working from her fully-equipped home studio or collaborating with top-tier production houses, Claire ensures that her recordings meet the highest industry standards. The result is a polished, professional sound that will elevate your voiceover project and make it shine.

3. Tailored to Your Project’s Needs

Every voiceover project is unique, and Claire Wyatt knows that. She takes the time to understand your vision and works closely with you to ensure her voice complements your specific needs. From the tone and pacing to the pronunciation and emphasis, Claire tailors her performance to capture the essence of your brand or character. Her attention to detail and dedication to perfection means that you won’t have to worry about the final product. Claire provides the kind of personal touch that makes your voiceover sound as though it was made just for your project, rather than a generic performance.

4. Proven Experience in Various Industries

Claire Wyatt’s extensive portfolio speaks for itself. She has worked with clients across a wide range of industries, including advertising, corporate videos, e-learning, animation, video games, and more. Her diverse experience ensures she has the right skills to take on any type of voiceover project, no matter how specialized. Whether you’re looking for a soft, authoritative voice for a corporate training video or an engaging, energetic tone for an animated character, Claire’s adaptability makes her the perfect fit for virtually any type of voiceover work.

5. Client-Focused Approach and Excellent Communication

One of the reasons Claire Wyatt is so beloved by her clients is her commitment to clear, effective communication. From the moment you reach out to her, she prioritizes understanding your goals and requirements. She’s responsive, approachable, and always ready to make adjustments based on your feedback. Her collaborative nature ensures that your vision is realized, and that you’re completely satisfied with the final product. With Claire, you can be confident that you’ll receive a top-notch voiceover that meets your project’s specific needs.

6. Timely Delivery and Professionalism

Deadlines are critical in the world of voiceover work, and Claire Wyatt is known for her punctuality and professionalism. She understands that time is of the essence and ensures that you receive your recordings promptly, often ahead of schedule. Her ability to deliver high-quality work within a set timeframe makes her a reliable choice for projects with tight deadlines, whether it’s a quick-turnaround commercial or an audiobook with a fixed release date.

7. A Voice That Resonates With Audiences

In addition to her technical skill and professional demeanour, Claire Wyatt possesses a unique ability to connect with audiences. Her voice has a warm, engaging quality that captivates listeners and makes them feel emotionally invested in the message. This is particularly important for commercials, e-learning modules, and narrations, where you want to hold the listener’s attention and leave a lasting impact.
Whether you’re trying to establish a strong connection with customers or draw people into a compelling narrative, Claire’s voice will resonate with your audience, helping to build trust and engagement.

8. Affordable Without Compromising on Quality

While some top-tier voiceover artists can come with a hefty price tag, Claire Wyatt offers competitive rates without sacrificing the quality of her work. Her pricing structure is transparent, and she’s committed to providing excellent value for every client, whether they’re working with a large corporation or a small business. You don’t have to break the bank to get professional-level voiceover work. With Claire, you’ll get premium quality recordings at a fair and reasonable cost.

9. Positive Client Feedback and Testimonials

It’s not just Claire’s skill and versatility that make her an exceptional choice for voiceover work—it’s her reputation. Claire has built a loyal client base over the years, and she’s consistently praised for her professionalism, creativity, and ability to deliver outstanding voiceovers. Many clients return to Claire time and time again, citing her excellent communication, dedication to quality, and talent as reasons they trust her with their voiceover needs.

10. Passion for the Craft

Claire Wyatt isn’t just a voiceover artist; she’s an artist who is passionate about her craft. This passion shines through in every project she takes on. She approaches each voiceover with enthusiasm and a genuine desire to deliver her best work, making her a standout choice for any project. Her dedication to her art and her clients ensures that every voiceover project is treated with the care and attention it deserves.

In Conclusion: Choose Claire Wyatt for Your Voiceover Project

With her vast experience, unmatched versatility, and unwavering dedication to quality, Claire Wyatt is the best choice for your next voiceover project. Whether you’re looking for a commercial, animation, e-learning module, or audiobook, Claire brings a unique combination of technical skill, creative talent, and professionalism that sets her apart from other voiceover artists.
By choosing Claire Wyatt, you’re investing in a voice that will captivate, engage, and leave a lasting impression on your audience. Get in touch with Claire today to elevate your next voiceover project!

End note – thanks to AI for this. If you can’t beat them, join them right?

The post Why Claire Wyatt is the Best Choice for Your Voiceover Project appeared first on Claire Wyatt Female Voiceover.

I can smell spring in the air and it felt the right time to spring clean my demo reel. So, I’ve created a brand new corporate voiceover demo reel for 2024. It’s got some fabulous recent work blended with some of my favourite pieces from the last few years.

It’s always a challenge putting these together as I’m trying to cram as many tones and styles into 2 minutes as possible. I’ve tried to capture my professional, yet authentic and engaging style with some other corporate VO samples where I was asked to be more dynamic, chatty or soothing. The point is, I’m super versatile! I hope you like it!

The work in here covers brand communications, online video, explainer videos, corporate films, animation and so much more. Please get in touch if you want to find out how I can help you tell your story and reach the hearts of your audience.

A versatile voice over with style – but which one?

If you want to hear more of my styles and tones and find out more about my work in other genres like commercials, then read my blog all about my styles. I’ve also created a step-by-step walkthrough of how I subtly change my voice, pace and delivery to create the perfect take. I call it using my IQ to change the EQ in my voice. There’s also plenty of examples of my English female voiceover services in corporate films and online explainers on my YouTube channel.

Here’s a mash-up video of some of my favourite corporate video / online explainers I’ve done over the last few years. Enjoy!

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I smashed it again!

Last year I started a new tradition: write a motivational list on a post-it note with personal and professional goals for the year and pin it to my studio wall.

Well, it worked pretty well as you can read in last year’s blog. In 2018 I built a new studio, won an award, gained some great new clients and got healthy and strong.

So, I decided I had to do it again. And guess what? It worked again!

This was 2019’s list:

• Win an award
• Complete my family
• Lose 1.5 stone (if not pregnant)
• Get a regular new e-learning client
• Get a new regular radio commercial client
• Renew my Commercial demo reel
• Maintain or improve my income
• Do the loft extension
• Read more books

Again, some stretching stuff in there – and some stuff out of my control. But it’s so useful to keep your goals front and centre and have a clear direction of travel.

So, how did I do?

Well, I only went and smashed it again!

 

Best Female Radio Drama

Radio Drama Award

Educational Voiceover Award

OneVoiceNominee

The post 2019 Review of the year in Voiceover appeared first on Claire Wyatt Female Voiceover.

As many of you may know, it didn’t get off to the best start with some personal loss and sadness in early January. But, I’m never one to be defeated by what the world throws at me so instead; I threw myself into life head-first and set myself some challenges. So, let’s see what a year in voiceover can bring.

In early January I wrote a very important post-it note. I set myself business and personal challenges and I stuck it on my monitor as a daily reminder. This is what it said:

• Win an award
• Lose 2 stone (I’m not weight obsessed but illness had taken it’s toll)
• Build a new studio
• Win new clients with my new ISDN line
• Win new clients in general!
• Organise some training to continue to improve my voice
• Complete my family

Pretty stretching stuff I think you’ll agree. Add a pre-school kid into the mix (she didn’t start until September) and a husband having a hip replacement over the summer and it all starts to sound vaguely ridiculous. I mean, how many hours do I think there are in a day?!

Wanna know how I did?

I smashed it! Well, nearly! Of course there are some things we have no control over (not pregnant!). But, all the things within my control have gone brilliantly.

• I designed, built and kitted out my brand new and upgraded sound studio
• I installed an ISDN line and I’m thrilled to be working with new clients because of it
• I was a finalist in the Female Voiceover Artist of the Year category at the One Voice Awards. I was also a finalist in the Best Overall Performance in the Corporate/Explainer Category and the Best Female Radio Drama Performance. Sadly, I didn’t win, but three nominations is pretty darned good in my books.
• I’ve been hitting the gym all year and eating a healthy, balanced diet. When I started I couldn’t run for 30 seconds without feeling sick and getting very wobbly. 12 months on, I can run 5k with ease and I’ve lost 2 stone in weight. I can just about manage to do 10k so long as I walk here and there and I’m aiming for another 2 stone next year. Huzzah! And all that fitness improves my breath control so I’m a better VO artist to boot. Winner, winner low fat chicken dinner!
• I’m working with the amazing Nancy Wolfson to keep my voice and skills in tip-top condition. Her training is keeping me fresh and ahead of the game in terms of commercial vocal styles and stopping me from falling into lazy bad habits. I want to make sure I’m always giving my clients the best and continued professional training and development is the best way to do it.

Well, that’s the post-it note sorted. But it doesn’t stop there! In addition in 2018 I have…

• Voiced my 1^st ever video game (still under NDA so I can’t tell you – gah!)
• Been heard in Cinemas for the 1^st time in a commercial
• Completed my 1^st ELT job (English Language Training)
• Won my 1^st ever Continuity gig (more on that in 2019)
• Voiced countless Halloween and Christmas commercials across UK radio
• ATA Girl, the audio drama I starred in, has been shortlisted in the BBC Audio Drama Awards

And of course, I think I voiced about 15 GDPR scripts and yet I still have absolutely no bloody idea what is right and wrong! I think we’re all in the same boat there right?

Obviously there’s more – like attempting to understand Instagram, learning epic new hacks in my DAW (Reaper) that speeds up and improves my editing and production and attending my first e-learning conference. It’s been a busy and successful year and I’m so thrilled to have achieved so much. Especially considering the personal challenges along the way. So a huge thanks to my clients and colleagues who’ve been there on the journey with me.

So, what does 2019 hold?

Hopefully more fantastic work with my existing clients and I hope to add some new ones too. I’m going to continue my training to make sure I’m offering the best quality work and stretch my voice into new dimensions.

I’d love to work more in gaming and cinema and I’m really excited to be moving in to Continuity too.

The main thing is that I still love my job. I just love that every day is different. I work across drama, commercials, education, corporate, continuity and more. I’ve voiced for various sectors including the built environment, education, charity, retail, finance and countless others. Who knows what 2019 holds? But I think I need to sit down with a gin and write another post-it note – they clearly work!

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Welcome! Come on in! I’d love to show you around. Take a peek inside as I give you a voiceover studio tour. I’ll show you what it looks like and also take you through the sound equipment I use.

Short on time?

If you’re after a quick fix (and shouldn’t be watching videos at work anyway!), here’s a snappy version where I just tell you about the kit I use:

Want to know more?

You can read all about the evolution of my studio from my first mic to this broadcast quality booth on my blog. I’ve also got a film all about how I designed and built the voice over studio and another where I can show you how great the sound proofing is. Enjoy!

The post Now, who would work in a voiceover studio like this? appeared first on Claire Wyatt Female Voiceover.

I’m constantly asked how I started out in voiceover. How I went from a total beginner to someone with her own professional home studio and clients all around the world. So, I thought I’d make a little video and put this blog together to tell some of the story.

I’m focusing mainly on the studio and technical evolution here rather than talking about the training, personal development, marketing, branding and endless hard slog that has built my business. I hope it’s interesting or useful, or both! Here goes…

How did it all start?

I got my first professional job while I was still at drama school. I recorded a series of e-learning projects at a local producers home studio. At the time I was super impressed and thought I’d never figure out how all that recording equipment and editing software would work. I was glad I was the other side of the mic! But you have to remember, this was the late 90s. Ancient history to some of you! At the time I’d only recently bought my 1st ever mobile phone and only had access to a communal University PC. The idea of having the space, cash and knowledge to set up a studio seemed impossible.

But I soon discovered that as an English voiceover artist with a neutral RP accent, there was a lot of demand for my voice – especially in the e-learning and corporate world. Word spread from client to client and I kept booking more gigs. Always in other people’s studios dotted around the UK but mostly in London. I loved the work. So, I took some classes, listened to radio and TV commercials like a loon and had my first demo reels made.

And then I did nothing. Like a prat! It took me a while to find the money and confidence to set up at home. But once I did, I never looked back.

So, less about the why and how, and more about the kit.

______________________________________________________________________________________________________

My 1st studio

It was basic! A second-hand mic that was better suited to live music, an ancient interface and a mic stand. The rest was all pillow forts and crossed fingers! But it served it’s purpose. I gained confidence in self-direction, learned the basics of audio recording and editing (using Audacity freeware) and started to build up a list of clients who wanted to work with home voiceover artists.

The kit:

• Rode NT3 mic
• Roland Edirol UA-25 interface
• Basic mic stand and reflection filter
• Audacity

The sound quality was obviously poor. But it was a great way to start. I was always honest with my clients about my set-up and I made sure that I always sent a sample recording first.

_________________________________________________________________________________________________________

Studio 2 – my first build attempt

It didn’t take long for me to realise if I wanted to build my career, I needed to invest in myself. So, I built a private studio (a room within a room) in my office. I upgraded my mic and kit, invested in much better editing software and really started to push my voice over career. Boy did it pay off! The better sound quality I was achieving, coupled with my improved abilities as a voiceover and editor, meant that the work stared to flow in. I picked up an agent, improved my branding and marketing efforts and started to work in new areas of the industry. It was great!

The kit:

• Rode NT1a
• Audiobox USB interface
• Reaper editing software

So, why change things?

Well, I made mistakes when I built the studio. Sound insulation needed to be improved, ventilation and light was poor, it was small and I wanted an ISDN line and another equipment upgrade.#

_______________________________________________________________________________________________________

Studio 3 – my current set-up

Ahhhh, now that’s better! Months of research and planning. Thousands of pounds in materials, builders fees, the latest equipment upgrades and I am now one very happy voiceover artist. And, best of all, my clients are thrilled too! I knocked down the old office and studio and did a total re-build. Broadcast quality sound insulation, the best acoustic treatment and the brand new cables and equipment. Mmmmm, yummy!

I now have the space, equipment, confidence and ability to serve all aspects of the voiceover industry, plus my new ISDN line is live!

The kit:

• Rode NT1A Mic
• Focusrite Scarlett 2i2 USB interface
• CCS Musicam Prima LT Codec
• Soundcraft EPM6 mixer with a PDM-300 desk mic for in-booth communications
• Beyerdynamic DT770 Pro (80 OHM) headphones

You can watch more videos all about the studio on my YouTube page where I have video tours, a guide to the build process and other fund stuff like sound tests.

_______________________________________________________________________________________________________

So, what’s the lesson here?

Well, I guess it’s that nothing is static. The industry is always evolving and so my business is too. As I learn and improve I have to change my studio and equipment to work in new markets and I have to keep up with trends and technology too. We need to embrace that. I know I do. I love learning and stretching myself. I love voice work, but I love running a business too.

If I reflect on the last 20 years of my career, what do I wish?

• I wish I’d found the confidence to start home studio work earlier.
• I wish I’d known that it’s ok to fake it until you make it.
• I wish I’d realised that it’s quicker to ask for forgiveness than wait for permission.  As soon as I threw off the shackles of self-doubt and invested in myself like a professional, I was treated like one.

I’m brilliant at my job and I love it. Let’s see what the next 20 years brings eh?

The post The evolution of my voiceover studio appeared first on Claire Wyatt Female Voiceover.

All good questions and ones that I see A LOT on voiceover forums – especially from beginners. The dizzying choice of mics from £50 to multiple thousands of pounds can make your head spin. And once you scratch the surface you realise that everyone has a different opinion, every voice is different (and therefore suits a different mic) and every studio has different acoustic.

Arrrrghhhh! Maddening right? I know it drove me nuts when I started.

So, I’m adding this blog to the already over-crowded field of info and options on mics in the hope that it will help someone.

The shootout

The wonderful Rob Bee (sound engineer, studio whisperer and all round good guy) came to see my at my home studio recently. He brought a whole heap of mics in the £50 – £500 bracket for me to try. I was pretty happy with my current mic, but it’s always good to see what else is out there. And it’s SOOOO easy to fall into the self-doubt trap when so many other voice artists talk about their mics and you wonder ‘Is mine as good at theirs’.

So, anyway, here’s the video I made. Have a listen and see what you think. Obviously it’ll make a difference how you’re listening. Watching on your mobile phone with cheap headphones is never going to reveal some of the subtle differences as well as decent speakers in a sound studio.

Here’s just the sound file:

So, what did you think? Did you have a favourite? Was it the same as mine? I’d love to know.

I could clearly hear a lot of mic noise on some, a thin sound on others, some sounded cheap and others just didn’t sound good/different enough for me to warrant buying a new mic.

WARNING!!! Do not read below this line unless you want to find out what the mics are.
Watch the video first.

The mics (and rough prices)

1. Rode NT1a – £130
2. Focusrite CM25 – £50
3. Aston Origin – £200
4. Sennehiser MK4 – £250
5. Lewitt LCT540 – £500
6. Sonotronics STC3X – £250

The result

Both Rob and I preferred the Rode NT1a.

It’s quiet, clear and clean and suits the middle part of my voice so perfect for a general mic. It’s cheap too! And it’s my current mic. Winner!

So, was it a waste of time? No way! I’ve tried a few mics and realised again that the combination of voice, environment and purpose should dictate mic choice and not brand and price. I really can’t stress enough that every mic is different, every voice is different and every studio is different. Just cos we preferred the Rode doesn’t mean the other mics are no good. The Rode is right for me in this studio at the moment. I will be trying some more expensive mics when I can get my hands on them to see if they are worth the investment. And, as I age and my voice changes, I’ll change mics again I expect!

Thanks for reading and watching and get in touch if you’d like to find out more or if you have questions.

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